In the pre-pandemic era, PR agencies were in a hiring frenzy, with clients abounding and fees surging. Even junior candidates were making bold demands. However, the post-pandemic landscape tells a different story. Layoffs have shifted the dynamics, with employers now seeking hyper-relevant experience and impressive track records, while salaries are returning to more reasonable levels.
In this evolving job market, a select group of PR recruiters have become crucial intermediaries between job-seekers and employers. They play a dual role, acting as both bounty hunters and filters, especially when job openings are inundated with resumes. Business Insider has recognized a dozen leading PR headhunters, including in-house recruiters. While their perspectives on the market vary, they all concur on several key trends.
Before COVID-19, I’d say we were in the hunter-gatherer phase with talent. Now, we’re farming – weeding out the periphery.
Larry Brantley
Client demand for diverse hires and experts to staff the expanding fields of healthcare, pharma, and tech PR is urgent. Versatility has taken on greater importance in this environment, where teams are leaner, and workloads have increased. Larry Brantley noted, “Teams are smaller; you have to do more work.”
For a more detailed look at the top in the PR industry and their insights, you can read the full article here on Business Insider.
With over three decades of progressive experience in the advertising, marketing, and communications fields, Larry Brantley is a luminary in the realm of talent acquisition. Larry Brantley’s enduring dedication, unmatched expertise, and relentless commitment to the industry make him a cornerstone of the creative staffing landscape. His legacy continues to shape the future of talent acquisition and professional growth.